Noam Chomsky writes many articles, books and arguments. One of them I’m focusing on is manufacturing consent. Chomsky stated that the title manufacturing consent was borrowed by Walter Lippmann. Which Lippmann described it as the “revolution of the practise of democracy.” And he said it is necessary because the common interests were being largely eluded by the public’s opinion. Furthermore Lippmann believed that the public just isn’t up for it.
Later on this was expressed by the highly respected theologian Reinhold Niebuhr, who believed that rationality belongs to the cruel observer and because of what he, claimed the “stupidity of the average man” he believes faith, and this naive faith requires necessary illusion and create emotionally potent oversimplification.
Chomsky believes that in a militarily state or a feudal state, it doesn’t matter what people think because you have got a bludgeon over there head so you can control what they do, but when the state loses its bludgeon and you can’t control people by the force and yet the voice of the people can be heard. It will then go onto cause a problem because people will be so curious and arrogant; they will have the humility to submit a civil war. Chomsky believed the way to get round this is manufacturing consent (propaganda) also known as necessary illusions.
Chomsky believed that manufacturing consent is the primary function of the mass media in the United States to mobilize public support the special interests which dominate the government and the private sector. Chomsky went on to say that the way any society works, the first place to look would be whose in the position to make the decisions, which determine the way the society functions. He believes things can happen in hours which will change the way society looks at a situation, for example decisions over investment, production and distribution which is lead by an extremely concentrated network of major corporations.
This is reliable argument because it has been looked at and developed many times by different philosophers and theologians. Also Chomsky’s argument that everything is lead by a extremely concentrated network cooperation is proved, because as Mr Saunders states every lesson every public decision is made by Rupert Murdoch the leader of most successful media companies. Furthermore every Election for Priminister/President is won by Rupert Murdoch because for 20 years every one he wanted to win has succeeded.
Roland Barthes was a well respected philosopher, who comes up with many theories which have been constantly looked at. He died at the age of 64 in 1980.
One of his main theories which he developed with Claude Levi Strauss was the Binary opposition, they came up with the idea that opposites where victims of Binary opposition and that they text is used to describe so. For example there is always going to be a superior and an inferior when he comes to describing opposites in text.
There is so many ideas and evidence in media which makes this theory reliable for example: the colour black v the superior white, the disabled v the superior able. The weak v the superior strong. The binary opposition is used to show the effect of opposites and that one will have to suffer all the time, also to show that there is always one with a disadvantage which is normally used to show sympathy to the inferior and hate towards the superior, usually when binary opposition is used in the text or media it is used to a substantial amount to help convey the message.
The message being is also to the public that the opposites only cause problems for society, that it causes a lot of controversy for example that the Nazis fort they were superior over the Jews and that ended up in a 6 year world war. So therefore the binary opposition is not just used in media but used in modern day society and that as soon as you fell you are superior there is someone inferior to you, you are binary opposites and that this causes chaos towards society because it makes competition and competition can lead to suffering.
This theory can be used in many situations, so therefore is extremely reliable and would be a good theory to use when comparing media because you can link to nearly every text or bit of media because it is so effective.